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They didn't change his look, I thought it was just a part of the symbiote storyline?
Eventually it was, but at the time it was a marketing ploy to increase sales of Spidey. At first it was *only* a costume, albeit a strange one that was made from alien technology... but the writers gave themselves an 'out' by making it slightly different from the other costumes that the alien tech made (read 'Secret Wars'). Fan backlash was strong, mainly against the costume, so Marvel used the 'out' to make the suit try to take over Spider-man (and eventually become Venom). But enough fans enjoyed the costume that Marvel couldn't totally commit one way or another so for a time (circa 'Web of Spider-man #1) that Sipdey actually made a regular cloth costume that looked exactly like the black alien costume.
Confused?
You won't be after this week's episode of... Soap.
Oh wait... wrong series.
