Yeah, I think a lot of people place too much faith in the 'Playstation' brand name to sell systems. To my reckoning, the original PSX came out of nowhere and was readily accepted by the mainstream after a vigorous worldwide advertising campaign. It can go the other way just as quickly: one need only look at the Megadrive and then its successors to know that a brand name is not enough. My beloved Sega probably thought that the Playstation was nothing to worry about in the early days, but after the 'failure' of the Saturn, it was near impossible to get up again.

If Sony lets up one iota, then they will lose their hold on the market.