They have to be made to realise that those that are buying them are buying them for the OOT, and would buy them even if the transfer was 100 times worse, just so that they can (officially) replace their copies on older formats! Further, they have to be told that those that have bought the new discs are not happy with the quality at all!
What we DON'T want them to think is that:
(a) people didn't want to own the OOT on DVD after all.
or
(b) people now have satisfactory DVDs of the OOT and they don't have to be released again.