Yes, Blu Ray's delays have certainly done some damage. But I still say Blu-Ray will win. This business about "the name HD-DVD subconsciously affecting consumer decision" is nice and logical but the thing is---average Joe Shmoe consumer wont be buying either of these formats. The people who will--and who will be deciding the early outcome of the format war--will be the home theater enthusiasts, who already know that Blu-Ray has better specs. The earliest titles are too primitive to accurately gauge, for both formats--in 2007 we'll see what either formats are actually capable of and it will be around here that we'll start seeing who will be the victor. The fact that Blu-Ray will be included with the PS3 is a huge advantage because now "average consumers" will own a high-def format player--which is the deciding factor in the format war victory. But like i said, no matter who wins, it will not be a mainstream format. I likely will never touch one of these things--i can't afford an HD TV set, and i don't see myself buying one within the next five years. By that time consumers will actually be switching to HD in the mainstream due to huge price drops and then another next-next-gen format will be coming out. When 2K resolution format comes out, then I'll start saving up.