That photo was taken last year at a conference where George Lucas showed 3D clips of ANH and AOTC. Here's a few quotes from that conference -
“When I first saw In-Three’s Dimensionalization® process I was truly amazed. The 3D was of a quality better than anything I had previously experienced. Seeing my own Star Wars images in authentic 3D convinced me that it would be a whole new way for audiences to be able to re-live the Star Wars films. Dimensionalization® will significantly enhance the realism of any movie presented in this process.”
– George Lucas
“It’s really a beautiful system, and one of the reasons I’m promoting it today is I’m extremely anxious to reissue that old group of films I did so long ago in a galaxy far away,” Lucas said. “When you see some of this test footage, it’s shockingly good, and you can see how people would want to go see it. It means we can repurpose a lot of old movies, and at the same time it really gives a whole new dimension to the movies we’re making now.”
– George Lucas
"The first time I saw In-Three’s work over a year ago all of us at LucasFilm were totally “Wow’d”. We sat there in amazement seeing our own familiar scenes in 3D. I was truly stunned that these guys actually developed a technology that can produce such high quality 3D pictures. The realism that they were able to create was unlike anything I’d ever seen. In-Three has developed an entirely new post production technology. With In-Three’s 3D process film makers no longer have to concern themselves with the complexity, uncertainties, and expense of shooting with dual cameras. Believe me, we have seen a lot of 3D, but In-Three’s is the only one that delivers. We’re sold."
– Rick McCallum, Producer of Star Wars
“I’m here to lend my support along with the other filmmakers in saying that I think this is one of the most exciting developments in cinema to come along for a long long time. The fact that we can now make three-dimensional films that don’t have eyestrain, they’re bright, they’re sharp, they’re clear, there’s no muddiness, there’s no double imaging. The technology now exists to do perfect 3D.”
– Peter Jackson (Video Testimonial at Showest 2005 )
“Though I still love 3D original photography, the technical solution provided by In-Three was a welcome addition to our palette of stereo film-making tools. They were able to add real depth to the 2D video images captured by our robotic vehicles, and these shots blended beautifully with our 3D shots. I predict that their innovative techniques will continue to expand the possibilities for 3D content."
– James Cameron
"After shooting in 70mm 3D for Disneyland's "Honey, I Shrunk the Audience", I know how complicated this format can be. With In-Three's technique, completely convincing depth is created from any two-dimensional film. George Lucas showed me In-Three's work at I.L.M.. Seeing Star Wars in 3D was amazing enough, but when I saw John Travolta singing "Greased Lightning" in 3D I was blown away. It was just like being back on the set. I know every fan in the world would come back to the theater again to see a complete 3D version. The possibilities are mind-boggling."
– Randal Kleiser, Director of “Grease”
"You know, this post process that In-Three is doing, it works. The guys that run it, hundreds of people sit there and they make decisions about what should be close to the audience and what should be far, and they rotoscope and outline them and the computer sort of throws in as well. I don't need to be a part of that. It just happens. It's a service. You pay them X amount of dollars and they give you back your movie in 3-D. They haven't fully done Star Wars yet, but they've done parts of Casablanca and Wizard of Oz. They did part of one of the early Star Wars films – they did a lot of things for the demo. And it looks great... I don't know if you have seen many great 3-D presentations, but they're just amazing and that can really bring you much more into a film than what you're seeing now. And when digital is in place in the theaters, that's going to pretty much be it. The glasses are small and lightweight, you don't get headaches anymore, it looks amazing, and you can design effects scenes in depth."
– Dennis Muren, Senior Visual Effects Supervisor, Industrial Light & Magic
So basically, whether you like it or not, you can expect many new and old 3D releases next year.