Lucasfilm truly did not expect or intend to create such a fervor about the original versions' DVD releases, Singh said.
This is the best statement of all. Lucasfilm is singlehandedly responsible for creating all of the audio-videophiles, thanks to THX's brilliant marketing in the 90s. If DVD was the technology that got your Average Joe into Widescreen presentation and surround sound, it was preceded by that good ol' THX trailer blowing anybody away the first time they saw it.
Lucasfilm created this monster. Now they're seeing how angry the monster gets when you poke it in the eye.