I think that a lot of people don't really understand the whole blu-ray/HD-DVD thing, and are simply waiting for the format war to be settled and a 'winner' to emerge. So I think that the fact that a PS3 has a blu-ray won't be much of a motivation. There will be too many people afraid that if they will get the 'wrong player'. So they will buy it for the game system, and if HD-DVD wins, PS3 is even in more trouble. I still say that they have to get the price down. Video game history is full of cases where the better technology system lost out because it was too much or best games were on another system. See Atari Lynx, Atari Jaguar, 3DO, Phillips CD-i, Colecovision, etc...