Hey Shimmy, you might be onto something. I remember a similar campaign a few years ago, where the first teaser showed short clips with no dialogue or sound effects but let you know the movie was full of mystery, adventure and romance. Then the movie opened, and people were trying to figure out the mystery of where the adventure and romance went, and the video release was promoted with a silly commercial showing a segment that, depending on the viewer's mood when he saw it, was either completely bad-ass or inexcusably stupid.

You might have seen it, I think it was "When Clones Attack!" or something like that.