I'm not sure whether this is shameful theft of fan sentiment, pandering, ironic, or what. But it's definitely very cute -- they've coopted their traditional enemy's mode of speech, and are now whispering these familiar words back at us. And making a quick buck off it, too. Imagine any other establishment corporate giant taking the catch phrase of their most productive critics, putting it on a t-shirt, and selling it back to them.
Microsoft: The Power to Serve (for MS-BSD)
Xenu: This is What We Actually Believe (for Scientology)
GOP: No Blood for Oil (for drilling in ANWAR)
Taking your opponent's aggressive language and making it your own is one of the oldest defenses against such language. And corporate appropriation of grassroots slogans is one of the slicker techniques in marketing. Lucasfilm has impressed me with their wonderful ideological 180 and their relatively rapid adoption of the Han Shot First meme.
Note that the t-shirt has the roman numeral IV on the sleeve. Not very promising for a true, 1977 theatrical release, is it? We also see confirmation that the theatrical edition is just a bonus, for those who care about such things.
What do you think the next two in the series will be? Monkey Lady and Sy Snootles? An invisible wampa and an Ewok singing Yub Yub? A slimy, bad tasting Artoo and Sebastian Shaw throttling Hayden Christiansen? Eager minds want to know.