I'm sorry I am confused. I guess I always thought people made movies to make money. Lucas was never Santa Claus nor did I ever expect him to be. Sorry Santa is not real or realistic. I do think they are doing this to make the fans happy, but also because it is a way to make some more money for the company. Let me break it to you. 100% of all business works this way and personally I don't feel bad about that. I know that if my company started giving there product away I would be out of a job as I suspect most of you would be too. The price may be steep but all of us are going to pay for it, and after we pop the DVD in and see Han shooting first we will have forgotten how much it cost. Also they are selling the three movies separately so we will have time to space out the purchases if need be. Finally if you are not happy when you hear the reviews of the product I suggest you don't buy it. No harm no foul, at the very least you are in the same boat you were in before, I suspect however most of us will be happy enough. Plus I for one am confident that some enterprising person here will create discs that have the 5.1 surround sound and what not.