I know that for the 1994 World Cup, they have aired some games, mostly USA's. I don't belive the general north american audience even knows how a soccer game is played, let alone know what a World Cup is, so I strongly belive that you'll either watch it on cable, or in a ethnic pub or restaurant. I know that in New York, Brazil-themes places will show the games. With some luck you might find an italian or portuguese or brazillian place that shows the games.