My advice, ric, would be to chew gum and listen to music. That's what I do. The music helps me keep my mind off of everything, and the gum helps equalize the pressure on your eardrums without you having to pop them every so often. Any time I take someone flying, I always offer them a piece of gum and chew one myself. It's small, but not having to consciously equalize can often help them get over it.
My advice, ric, would be to chew gum and listen to music. That's what I do. The music helps me keep my mind off of everything, and the gum helps equalize the pressure on your eardrums without you having to pop them every so often. Any time I take someone flying, I always offer them a piece of gum and chew one myself. It's small, but not having to consciously equalize can often help them get over it.