That definitely is a good point. But I wonder how many stores will buy into the level of merchandising that GL likely wants. Stores like Wal-Mart and Target got so burned by oversaturation on TPM that they severely cut back for AOTC and their SW sections are even smaller than that now. Two rows of pins, tops. If that in some cases. And that's just toys. Most stores probably won't carry all the other merchandise that they once created for SW stuff.