The best movie experiences I've had at theatres have been on preview nights, to tell you the truth, and not just because it's free. It's one thing to be at a movie with a few friends in a packed theatre, but it's a whole other experience to sit in an every-seat-taken theatre full of people that lined up for hours just so they could be the first to watch this movie. A few announcements from the sponsors (usually just a guy at the front talking about this radio station and that newspaper), maybe a draw for a prize or two, and then the movie starts. No commercials, no previews, just four hundred people all dying to see the movie.

I went to about half a dozen last year (I had time and connections), and they were far and away better than anything. Even ROTS on opening weekend didn't compare (though it was close). The only missing was free popcorn.