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I think, even after the release of the SE he could easily sell a limited edition of 100.000 - 500.000 items. I am not in the DVD business, but I guess that should be enough to make some profits...
Never underestimate the power of rabid fans... Anchor Bay has made good business out of producing limited editions in even smaller quantities (~50 000), and Disney has enjoyed success with its Treasures line of well-known and more obscure titles in the Disney oeuvre (125 000). I think the only complaint to be had with this approach is that there are more SW fans out there than a mere 500 000 that would appreciate a release of the OT, unaltered. I'm thinking an LE of the OT would have to have numbers of @ least 750 000.