Took a look at the pics. Definitely 16mm. It's a 14 inch reel, though not full - I'd say about 30 min. I was initially pleased with the Magic Marker as film cans are often labelled poorly like this and "Star Wars Holiday Media" had a strangely authentic ring to it. However, "97 mins" definitely looked like it could be adapted from "17 mins". But then, if you look closely, the word Media looks like it was there before (reddish blurring around letters) and the other words were added around it, then "Media" was gone over to make it match better. But if you were planning a rip-off why not have the OT in mint condition on 16mm? Look at the prices they got recently.