
It's the same thing with the Ewoks in ROTJ. Lucas used ewoks because he thought it would be good for the story. He needed a primitive race. He knew he couldn't use wookiees, so what was he to do? If he made a species similar to wookiees, everyone would say it was a copy of his idea of wookiees. So... to paraphrase Lucas "he chopped the wookiees in half, and they became ewoks." I don't think it was for marketing purposes. Yeah, I know kids loved them, but I just can't see Lucas sacrificing his "vision" for cash.