It's the same thing with the Ewoks in ROTJ. Lucas used ewoks because he thought it would be good for the story. He needed a primitive race. He knew he couldn't use wookiees, so what was he to do? If he made a species similar to wookiees, everyone would say it was a copy of his idea of wookiees. So... to paraphrase Lucas "he chopped the wookiees in half, and they became ewoks." I don't think it was for marketing purposes. Yeah, I know kids loved them, but I just can't see Lucas sacrificing his "vision" for cash.
It's the same thing with the Ewoks in ROTJ. Lucas used ewoks because he thought it would be good for the story. He needed a primitive race. He knew he couldn't use wookiees, so what was he to do? If he made a species similar to wookiees, everyone would say it was a copy of his idea of wookiees. So... to paraphrase Lucas "he chopped the wookiees in half, and they became ewoks." I don't think it was for marketing purposes. Yeah, I know kids loved them, but I just can't see Lucas sacrificing his "vision" for cash.