I belive the whole antecipation before the films, specially for TPM, was a much more positive experience than the movies themselves. I remember I was so preocupied and nervous of not being able to see the films, calling people to see if there were going, and calling movie theaters to see if they were selling tickets already, and going on my lunch time to the theaters and buying those, 2 weeks or so before the movie (because I didn't trust buying over the internet)...