I’ve been pondering the “what next” question for Lucasfilm, especially with Star Wars Starfighter on the horizon.

Instead of ignoring or hiding from the franchise’s history, I think a brilliant path forward would be to coordinate the project alongside a hypothetical, multi-month theatrical reissue of the completely unaltered, unedited 1977 original trilogy cuts.

By stripping away subsequent CGI alterations and editing changes, these original versions offer a massive “artificial scarcity” advantage that standard streaming platforms just legally can’t replicate right now. It feels like a rare win-win scenario that could work heavily in Disney’s favour commercially, while finally giving us the archival releases we’ve wanted.

I wrote up a quick breakdown analysing how this strategy could benefit both the studio and the fans https://grafxflow.co.uk/blog/general-discussion/2027-star-wars-pivot-how-disney-should-weaponise-nostalgia-and-fix-box-office