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I know it was always on the crawl, but as you guys have stated, not until the PT, did Lucas market the movie, Star Wars Episode I. Even though A New Hope was under the crawl since 1981, I never called it that, I always called in Star Wars til the PT, but now many new fans think you are talking about the saga, not the movie.
The funny thing is after ROTJ, there were more speculation on 7,8,9 then 1,2,3 in the 80's. They were all just rumors, but I remember every summer hoping to hear Episode VII in production, and Han, Luke, and Leia, were back to continue the series. Then we thought sometime later Lucas would go back and do the adventures of ObiWan and Anakin in 1,2,3. It was never, I can't wait til they do the story of Anakin Skywalker and how he becomes Vader, that wasn't the main story, that was just part of the prequel story. That is what gets me mad when people say older fans had the story of the prequels in their minds for 20 years, I didn't, I wanted the sequel trilogy, I never wanted the prequels, cause there would be no suspense, cause we already knew what happened.