Originally posted by: battlewars
i wish they had been marketed as phantom menace and so forth. i dont like that episode tag at the front it makes it sound to pretentious and i dont like seeing star wars on every packaging. maybe he didnt think the merchandise would sell if he only used the prequel titles . though i did notice revenge of the sith on merchandise more than the others. probabaly because it had the best title

I totally agree with battlewars here. When I first started seeing ads for The Phantom Menace (well, back before it even had its title and beyond), and it was only referred to as Episode I, I knew it was simply a marketing ploy. We'd seen these little numbers in the crawl all the time, and there were so many casual fans who kept on asking, "Why is the first one Episode IV?" So they started calling them by their episode numbers so people would give a double take, "Ooh, so that's the reason!" And then, of course, Star Wars was thrown around a lot too because of its name value. So, at the end of the day, the real title had no real place in it anymore, so they were all relegated to a tiny little font at the bottom of the logo. And suddenly, the rest of the movie industry decided, "Wow! That's an awesome idea! We should make movies like that too!" And so the world ended...