Marketing. As you said, that's all their list is: self-promotion and over-gratification to Lucasfilm. That entire site is basically one huge commercial, which is pathetic. How sad that these kind of marketing-mided people are so representative of the Star Wars series. At least the guys who maintain the Star Trek site actually take more interest in their fans and exist for a purpose besides the $$$$. I mean, profit is very important, but they need to learn that there is more to it than that. Pablo Hidalgo and all of the "content supervisors" for StarWars.com are some of the most self-congratulatory motherfuckers I've ever seen. I really don't think it's people like Lucas who is so money-hungry. It's Jim Ward and company.
