Yeah, the home market is much faster than it used to be, and that's simply because they start working on the DVDs before the movie is even released in theatres, sometimes while the movie is still in production. I was watching The Incredibles with commentary on, and they made some comment about having no idea how this movie was going to do, and I was totally floored that they'd go to all this trouble to make a DVD before they even knew if it was profitable. Now I understand that the real market really is in the DVD sales rather than the theatrical release.