All I know is he knew they bought Pixar a former Lucas company from Steve Jobs, he liked what they did with Pixar and he seemed to like what they did with Marvel and thought they honored Stan Lee. He thought they’d treat him good and make his sequel treatments as movies. Kathy Kennedy said all the right things. Bob Iger promised a handshake agreement, but it wasn’t legally binding. and Lucas thought he could rely on friendship, but he found betrayal.

These kind of acquisitions is what Bob is known for though, buying up IP. Disney made a business decision.