You’re right, terms like “good,” “well-paced” and “competent” are subjective.
But that doesn’t mean they can’t be evaluated.
“Well-paced” usually refers to a story that keeps the audience engaged without dragging or rushing, and “competent” writing means the plot and characters are coherent and compelling. These aren’t arbitrary standards; they’re widely recognized in storytelling. And when Disney’s content doesn’t meet these standards, it can affect viewership and revenue. So, while subjective, these qualities still have real-world implications for the business.