Am I alone in imagining this? Probably. I just think it's kind of rotten that Lucasfilm is releasing an inferior version of an existing product, in similar packaging, just in time for Christmas. And then they give us a half-hearted excuse, "It's for people who want the Star Wars movies but without the value-added material, so they can save money!" But they're still bundling all three movies together, not selling them individually. For, you know, people who want one or two Star Wars movies, without paying for the value-added material of the rest.
(If you think there's no demand for individual SW movies, check out Amazon's DVD section -- some enterprising entrepreneurs are splitting up the box sets and selling the individual movies for $20 apiece, getting them a nice little profit.)