There’s this very famous press conference Anthony Mackie gave at the London Film and Comic Con in October 2017 where he said “They make movies for specific audiences as opposed to just making good movies”.
I think we can adapt this to the current state of Star Wars and say they tell stories for specific audiences as opposed to just telling good stories.
Movies should be made because someone had a good idea or a good story, not to please some imagined demographic. That’s how you get TROS.