If this movie and Dune 3 really do release on the same day, the only way I can see this one making money is if they do at least one of two things:

1.Integrate as many classic ghosts as possible (Luke, Anakin, Qui-Gon, etc.) into the story and put them all over the marketing.

2.Have all of Rey’s students be kids/tweens and make it clear in the marketing that this is a kids movie first and foremost, to contrast with dune being “Star Wars for adults.” Market the movie as a light, pulpy adventure, rather than a dark drama. A Barbenheimer situation, of sorts.

Nobody is also talking about the fact that the Gollum movie is also scheduled for this same week, and classic LotR characters like Aragorn and Gandalf are expected to return for that one too, and Jackson and the original screenwriters are involved as well.