The sides of 1995 VHS packaging for the movie we now know as ANH has a logo that says “Star Wars” and says “A New Hope” in small letters while ESB and ROTJ say “Star Wars” in small letters and have logos that say “The Empire Strikes Back” and “Return of the Jedi”. Otherwise, ANH was marketed as just “Star Wars” until the 2000 VHS release.
Yes, I know, I’ve got those tapes actually. What I meant about the 2000 tapes was it was the first release to present “A New Hope” as being just as much the title of that movie as “The Empire Strikes Back” or “Return of the Jedi” on the case.
Interestingly enough, even though the logos all look the same, even in the 2004 DVD commercial, the announcer names the movies as “Star Wars: A New Hope”, “The Empire Strikes Back” and “Return of the Jedi”