I sort of liked it. It's a kooky little slice of Star Wars mania we otherwise wouldn't see had it not been preserved. (I wish someone had made a documentary about the tenth anniversary SW con!) There was plenty of total ignorance elsewhere, especially in the media, about why they were camped out in line for so long, even more so for Episode III. I'm not sure what Lucasfilm will think of Target piggybacking this thing on the Episode III DVD release though. You just know some irate parent is going to miss the profanity warning on the label.
Those TFN guys may boast about trashing the DVD, but they're still out five bucks, aren't they?