A lot of valid points being made here. For a long time now the business model for a lot of movie studios has been the constant drip feed of “content”. We used to get movies every 2-3 years and now they want 2-3 movies every year. It nearly went this way with Star Wars and the ‘stories’ spin-offs. Until it didn’t. Meanwhile the format transition into TV became a thing with the Disney monolith. So as a result you’re left with a bunch of studio suits who think they if interest wanes, even for just a second, their money will stop coming in.

But how to keep interest going? Well you can just keep announcing projects. Keep up the brand hype, keep those customer endorphins flowing. Don’t touch that dial, we have this and then this and this! Problem is behind the scenes a major studio isn’t a place artists and unsuspecting people dreaming of working on Star Wars can actually function… so you’ve got a crash now with dozens of things being announced and dozens of people finding out what life is like behind the curtain. Just look at Solo, and before that Ant-Man. The people I feel bad for are the ones that can’t actually afford to quit when the job sucks, like the visual effects animators.