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A nerd friend of mine sent me this a few days ago. These preview shows were a big deal when I was a kid because it was your only idea of what was coming the next season after the summer reruns. They did these for prime time lineups as well.
This TV Guide ad jumped out because it’s a reminder of how Star Wars was just a very popular movie in the theaters that summer. It wasn’t yet a franchise. Not even close. Just a movie.
Aside from Vader having actual eyes, which are wonky, he’s introduced in such a way as to inform the general populace of what movie the character is from.
Darth (“Star Wars”) Vader.