Some people dismiss it as conspiracy, but there's a good bit of evidence that suggests the release of "New Coke" was an intentional ploy to inspire people to DEMAND the original formula be re-introduced. And that's what happened ... the "New Coke" was quietly phased-out and the so-called Original Formula (which wasn't actually the same because it now contained corn syrup and was missing its trace cocaine elements) ended up closing the gap in the Cola Wars.
Some people dismiss it as conspiracy, but there's a good bit of evidence that suggests the release of "New Coke" was an intentional ploy to inspire people to DEMAND the original formula be re-introduced. And that's what happened ... the "New Coke" was quietly phased-out and the so-called Original Formula (which wasn't actually the same because it now contained corn syrup and was missing its trace cocaine elements) ended up closing the gap in the Cola Wars.