How can you so summarily dismiss something you've not seen?

Quite easily actually, I dod it all the time in reference to different things: the new '04 SW DVDs, smoking, drugs, movies like Cannibal Holocaust, etc..

Hey I think that there is some "winding up" of you guys: That is, deliberate pushing of all your wrong buttons. DO NOT FALL FOR THIS.

Took a couple of my friends along to see it - one of them was my test run, and she LOVED it. This is someone who didn't like the Firefly DVDs much!

Film is a a damn sight better than most of the other dross out there.

I think that they may well get a second film out of this;

See this book on amazon as to reasons why - which is pretty much what was pointed out by someone earlier; films these days make more money on DVD and home entertainment sales than they do in cinema release.

The Big Picture : The New Logic of Money and Power in Hollywood

BTW: Am not trying to push this book! If you scroll down the page there is a review with summary of the books' central argument.