Maybe we’ll see some articles celebrating the rich history of Lucasfilm on the actual anniversary date - 10th December, 1971…
…as so far it has been pretty underwhelming - unless you like collecting the Lucasfilm ‘50th anniversary’ labelled merchandise.
George as a 50th Anniversary ‘Black Series’ figure (28th Sept) - www.starwars.com/news/george-lucas-star-wars-the-black-series
‘“Bring Home The Bounty” with new galaxy-spanning Star Wars products’:-
www.starwars.com/news/bring-home-the-bounty-announce
'Disney and Lucasfilm today launched “Bring Home the Bounty,” a global consumer products, games, and publishing campaign that will debut new Star Wars toys, collectibles, books, apparel, and more each week through the end of the year.
Every Tuesday from now through December 28, you can expect reveals of new items inspired by everything from The Book of Boba Fett, premiering exclusively on Disney+ December 29, and The Mandalorian to classics like the Skywalker saga films, animated series including Star Wars: The Bad Batch and Star Wars: Visions, and much more.
“With the Lucasfilm 50th anniversary coming to a close this year, we wanted to find a way to celebrate all of our beloved characters and stories from the classic to the new and everything in-between” said Paul Southern, Senior Vice President, Franchise & Licensing, Lucasfilm. “There will be something to excite every Star Wars fan this year with such a wide assortment of items to enjoy and engage with, whether fans are adding to their own collections or scouring for the perfect gift.”’
^ a list of merchandise (including Lucasfilm 50th anniversary content) can be found in the linked article above.