Exactly. It really annoys me how series think they really have to emphasize the name of the series rather than the actual title. Like with the upcoming Chronicles of Narnia. The Lion, the Witch, and the Wardrobe is so obscured by The Chronicles of Narnia that it's barely visible. And that's not how I'm used to it. It just seems really weird. Are they afraid that people are going to get confused and not be able to figure out that it's a series?