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Originally posted by: TheCassidy
What are you talking about? Merchandising?
Star Wars has always been about the merchandising my man - are you old enough to remember C3PO's?
I agree that I am sick and tired of endless waves of...stuff. I mean, what kind of world do we live in where a Yoda costume for a dog is available, but not a set of the original trilogy on DVD. And I swear I'm not making that dog costume thing up. It's scary...in a cute kind of way.
Now, if there was a pirate or ninja costume for a dog I'd be all over that like Star Jones on a butter croissant.
No, I'm not talking about merchandising. This is not merchandising. This is cross promotional bullshit with something completely and totally unrelated to Star Wars. They were pulling this same kind of bounce back crap with The OC back when Sith was about to open. It is this kind of whoring out of the SW name that makes me fear the forthcoming television show. I can already see the potential for self parody. But at this point, Lucas just totally and completely does not give a rat's ass about the brand name anymore. He cares about the films (in his own sick way). But when it comes to slapping the SW name on things that have absolutely f*** all to do with SW, he leaves that up to Jim Ward and his flock of sheep. I have to wonder if Charles Lippincott ever had the idea to stick George in a cameo on Charlie's Angels to drum up pub for A New Hope? The sad truth is that back in the day a film lived or died by the strength of its content. Now it's all about how many kids you can get to go to the theater on opening weekend by making them think that your film is "cool" because it got some cross promotion on TRL.