Star Wars has always been about the merchandising my man - are you old enough to remember C3PO's?
I agree that I am sick and tired of endless waves of...stuff. I mean, what kind of world do we live in where a Yoda costume for a dog is available, but not a set of the original trilogy on DVD. And I swear I'm not making that dog costume thing up. It's scary...in a cute kind of way.
Now, if there was a pirate or ninja costume for a dog I'd be all over that like Star Jones on a butter croissant.