It hasn’t always been the most popular era. From 1999 until the buyout, I’d argue the PT era was more popular. It’s just for some reason the new regime is obsessed with the OT. Where are all my PT and ST spinoffs? The most we’re getting only now is one High Republic show, still drowned out by the myriad of OT-adjacent material.
And they aren’t gonna write the Sequels out of existence any more than the Prequels.