I couldn’t give away my Star Wars #1 after Phantom Menace premiered. I bought it for 60 during the early 1990s and after 1999 they wouldn’t give me more than 25 for it. I haven’t gotten it graded i’d say its maybe a 4 or 4.5, Its still only worth 60 bucks.
The sale of Lucasfilm to Disney has inflated the asking prices for a lot of things just because its Disney.
But the actual value of said merchandise hasn’t gone up. Except maybe if you are dealing in rare scripts, documents or props. Or vintage toys.