Even though the movie had a new crawl and subtitle the box art just said Star Wars. and so did the rental stand at the video store.
I’m speaking of the original laserdisc and VHS and Beta releases and they did not say a New Hope on the box art or dustjacket. Even though the movie says so.

Even the one last time release just referred to the film as Star Wars, and so did Leonard Maltin on the tape.
I could be wrong but i think it only started being called a New Hope on the box art in the year 2000.