I remember in the 90s and early 2000s SW was extremely uncool. I don’t think the PT enhanced it, more likely the exact opposite. It was the thing sweaty geeks liked and it was always the butt of the jokes on late night TV etc. Only after 2010 it began to change. It became nostalgic, geeks became cool, Disney bought it, all memorabilia went high on prices, it was everywhere. It became completely mainstream. Now it seems like it was always like that but I remember vividly that even talking about them you got some strange or even angry looks from “normal” people. That was also back when it wasn’t cool to use or play computers, now teenage girls use more technology than me and like more the new movies than me, for whatever the reason. Funny how things change.