’The Mandalorian’ Most In-Demand Original Across New Streaming Services
“Third-party measurement firm Parrot Analytics has compared the launch weeks of Apple TV+, Disney+, HBO Max and Peacock, looking at how demand for their original shows stacked up against average demand for U.S. TV shows.”
“The company found that The Mandalorian was far and away the most anticipated of all streaming shows. The Jon Favreau drama, which is set in the world of Star Wars, was made available on Disney+'s Nov. 12 launch day. Demand for the show was more than 55 times higher than the average TV series during that same week.”
“The Mandalorian is in a class of its own,” says Alejandro Rojas, director of applied analytics at Parrot."