DrDre said:
Good reviews might have boosted the numbers somewhat, but even the opening weekend indicated a final BO of around the 1 billion mark. Also, let’s not forget TPM’s inflation adjusted BO is $1.8 billion, the third most financially successful film in the franchise, so evidently the financial success of a Star Wars film is not strongly correlated with its reviews.Good reviews would have definitely boosted the numbers, as the interest in the film began declining markedly as the early word began coming in that the film was not only possibly the worst of the sequel trilogy, but maybe the worst film since Phantom Menace, whose repuatation has only declined since its 1999 premiere. The film’s opening weekend was definitely stunted by its word of mouth, which points to how big a factor it’s quality was in damaging its own box-office. Essentially - post-premiere, the film’s legs started shrinking IMMEDIATELY. It was a Batman v. Superman situation more than anything.
TPM was also the first Star Wars film since 1983, which is good to keep in mind. Word of mouth during that summer was better than Rise of Skywalker’s word of mouth is this winter. I don’t think anyone early-estimating the numbers it wound up at was doing so under the assumption the movie was going to be what it ended up being.
(anecdotally: I remember much discussion on the early internets about how Titanic’s record WOULD have been broken in 1999 had The Phantom Menace actually been good. Not to say such analysis had merit - hell not to say mine does either, obviously! But there were definitely conversations as to how Phantom Menace’s quality did hinder it at the box-office somewhat)
Well, I for one didn’t have high expectations for this film before it was released. TLJ was a highly divisive film, and no matter how anyone felt about it, it didn’t leave many story threads unresolved, and didn’t end on a cliffhanger. So, TROS was fighting an uphill battle from the beginning. Add to this, that the anticipation for this film seemed very tepid for most of the time leading up to its release, which prompted me to look into some sentiment analysis, leading to the prediction it would not do record breaking numbers at the box office. Had the film been the second coming, perhaps word of mouth would have carried it a lot further, but given the recent history, and Abrams’ reputation, I don’t think many people expected a masterpiece. Hence, this outcome was not all that suprising to some of us.