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Post #1319489

Author
Broom Kid
Parent topic
The Rise of Skywalker box office results: predictions and expectations
Link to post in topic
https://originaltrilogy.com/post/id/1319489/action/topic#1319489
Date created
13-Jan-2020, 12:32 PM

DrDre said:
Good reviews might have boosted the numbers somewhat, but even the opening weekend indicated a final BO of around the 1 billion mark. Also, let’s not forget TPM’s inflation adjusted BO is $1.8 billion, the third most financially successful film in the franchise, so evidently the financial success of a Star Wars film is not strongly correlated with its reviews.

Good reviews would have definitely boosted the numbers, as the interest in the film began declining markedly as the early word began coming in that the film was not only possibly the worst of the sequel trilogy, but maybe the worst film since Phantom Menace, whose repuatation has only declined since its 1999 premiere. The film’s opening weekend was definitely stunted by its word of mouth, which points to how big a factor it’s quality was in damaging its own box-office. Essentially - post-premiere, the film’s legs started shrinking IMMEDIATELY. It was a Batman v. Superman situation more than anything. Social media’s speed and prominence makes a much bigger difference in how quickly word of mouth gets digested and disseminated now compared to the late 90s.

TPM was also the first Star Wars film since 1983, which is good to keep in mind. Word of mouth during that summer was better (and slower-moving) than Rise of Skywalker’s word of mouth is this winter. I don’t think anyone early-estimating the numbers it wound up at was doing so under the assumption the movie was going to be what it ended up being.

(anecdotally: I remember much discussion on the early internets about how Titanic’s record WOULD have been broken in 1999 had The Phantom Menace actually been good. Not to say such analysis had merit - hell not to say mine does either, obviously! But there were definitely conversations as to how Phantom Menace’s quality did hinder it at the box-office somewhat)