Just my opinion, but DrDre’s method does indeed seem accurate for predicting the opening based on the level of interest at that time. But interest can fluctuate greatly depending on how well the movie is received. Had the movie been better reviewed by critics and/or audiences, the total box office could have been a lot higher, just as if it had worse reviews it could have been lower. I think word of mouth is more powerful than early interest, but that is of course just my perception. I don’t have any data beyond anecdotal observations.

I loved The Rise of Skywalker. I am surprised it didn’t make more. Everyone has an idea why it didn’t and everyone seems sure they’re right. There’s probably a little truth in almost all of the theories.

I do not think Star Wars as a brand is in any kind of trouble though. These movies still did very well. In a few years there will inevitably be another set of movies. I imagine people will continue to be interested in the directors, cast, trailers, and such. Maybe those will have more universal and critical appeal. I imagine a lot of thought will be put into it. I’m interested to see exactly what Project Luminous is all about.

Until then, I can’t wait to see more of the Disney+ live action and animated series. It’s a great time to be a Star Wars fan.