Disney’s already learned the lesson they’re moving forward with:

Star Wars is a television property now. It’s essentially Star Trek. It lives on TV, you watch it on TV, and every now and again they try a movie and you go to the theater and you hope they didn’t botch it too much and then you put it on your shelf next to the rest of your collectibles and you go back to watching the TV shows (and every now and again the movies you’ve already seen).

Honestly, you could make the argument that aside from Rise of Skywalker, the quality of their output is mostly very good so far as the general audience is concerned. This is the first property that’s garnered a Prequel-level score, with prequel-esque word of mouth. (And even in the prequel-era, the word-of-mouth was hard to put a finger on because it SOUNDED like everyone hated them, but the numbers looked like people were having a good time).

edit: OW = Opening Weekend. DOM = Domestic. WW = Worldwide. WOM = Word of mouth.

Also, looking at the day-to-day drops and the projection adjustments even on the day of, arguments that this is primarily a reflection on The Last Jedi don’t hold too much weight. The two years of constant arguing and toxicity probably did have an effect on people wanting to even mess with this thing on opening weekend, absolutely. But the way this thing declined day-to-day starting with Thursday night says this movie is doing what it’s doing because of its quality.

We’ll know more in a couple days when we get a chance to see how high the Christmas Day bounce goes.