That’s a really good point to keep in mind - the legs on this are going to be better than The Last Jedi’s whether it’s a better movie or not simply because of the calendar, and the placement of this film’s opening on that calendar.

And if this ends up being a film that’s more liked than The Last Jedi was, and the positive word of mouth is higher and louder, then those legs will be even longer. There’s a point at which the length of a run becomes self-marketing in and of itself, too. That sort of happened on The Force Awakens, but the best examples are still Avatar and Titanic. There were points in January and February of the following year where business was unprecedented because… business was unprecedented!

You want your movie to be in a position where its success becomes tautological, haha