Well I pretty much laid out I wasn’t automatically loyal to the brand, so no I don’t care so much who is making the most money or which brand is rated the highest. It’s what’s so special about Star Wars in a post Star Wars world. When the original Star Wars was made the team that would become ILM was flying by the seat of their pants, the technology that made the original films possible had to be invented, many didn’t believe in the film and it had no prior foundation of brand recognition to build upon. I personally take this context into consideration, and take the achievement of A New Hope as a pretty monumental one, enough that it not only worked, but changed the industry. So with that history there is a lot of expectation, seemingly impossible to live up to, but I’d like to see them try anyway. I know some might be fine if the new movies just looked like shinier versions of the old ones, with same but different adventures, I personally want to see the leap that Lucas made, to really push beyond what seemed possible. But the stakes are in the billions now so I understand why ST went throwback, but again I don’t care who makes the most money so I would have probably just preferred the version that audiences hated if it was a result of trying something really new.