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Post #1303946

Parent topic
The Rise of Skywalker box office results: predictions and expectations
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Date created
8-Nov-2019, 2:31 PM

You know, back to the discussion we had about the Mandalorian’s affect on TROS, I will say this, I do feel like its proximity to TROS is sort of zapping up some of the latter’s marketing. If you look at the Star Wars website or social handles, it’s all the Mandalorian right now. Which makes sense, but TROS is coming out in a month. We aren’t really seeing that full blitz because the efforts are divided. Arguably we saw the same thing with Solo where they held off until late, simply because they wanted TLJ to have its time in the spotlight.

It kind of makes you wonder if putting out the Mandalorian a month before the new movie was a good decision (not to mention, it’ll be airing weekly up to and past the release of the film), but then Disney+ is launching in November and they need a flagship show. When you look at it that way, it’s actually reasonable to assume that Disney is putting more stock in the Mandalorian succeeding than TROS. The ST has already made Disney plenty of money and then some, so TROS is really just icing on the cake for the trilogy and Disney’s insanely successful year. More importantly, TROS is the end of that story, while Mandalorian is the launch of a show that could potentially go on for years, and the launch of a platform that will house most of the future Star Wars content (between the live action and animated shows, and, I would argue, eventually movies as well).